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DADAM DESIGN ASSOCIATES is a design company that supports systematic design strategies and development, dealing with businesses ranging from brand identity, product planning, design, product development, public relations, and marketing. Just as water has a soft and strong power and is itself a source of life, DADAM DESIGN ASSOCIATES aims to inspire life in daily living products and change the future by design with its "Soft Innovation" strategy. DADAM DESIGN ASSOCIATES has executed more than 1,000 product design strategies and design development projects successfully in close cooperation with many global companies such as Samsung, LG, KT, Hyundai, Posco, Cowon, Sharp, Huawei, UTStarcom, Haier, Midea, GreatWall, Panda, Amoi, Yulong, Philips, Intel, Siemens, 3M, and Apple. In particular, since 1999 DADAM has been working with Chinese companies and is well-experienced in having many successful products on the market. The successful examples DADAM created design for are Amoi's mobile phone "A8" and Panda's mobile phone "GM800". Amoi's mobile phone "A8" has been sold more than 10 million units so far, and Panda's flagship mobile phone "GM800", the first antenna phone in the world, has been able to be sold at the highest price in Chinese markets, which has made Panda one of the leading mobile phone manufactures. DADAM is still collaborating with Amoi and Panda to develop future premium qulity design products. DADAM DESIGN ASSOCIATES has proactive development and a Joint Venture & Biz Incubating model to support strategies and innovative products companies need. Proactive development means that DADAM previously develops strategies and products, suggests them to client companies and then commences business. The Joint Venture & Biz Incubation model means that DADAM cooperates with other companies and jointly starts new business or new products. This is not a common case in the industry and it might become a benchmarking model for many design companies as well as the Korean government's management innovation movement. Based upon its unique business model, DADAM DESIGN ASSOCIATES is growing as a global company.